Dear Esteemed Colleagues
It is my privilege to welcome you to the official website of the National Academy of Psychology (NAOP), India. As the apex body representing psychologists across the nation, NAOP is committed to advancing the discipline as both a science and a profession. Through its academic programs, research initiatives, and collaborative networks, NAOP continues to foster excellence, ethical practice, and innovation in psychological teaching, research, and application. This website reflects our ongoing effort to build a dynamic, inclusive, and forward-looking community of scholars, practitioners, and learners.
I invite you to explore, engage, and contribute to our shared vision of strengthening psychology’s role in promoting individual and societal wellbeing.
Prof. Tushar Singh
President, National Academy of Psychology (NAOP), India
Members get access to the journal Psychological Studies, membership database, and other members-only resources
Our memberships are billed annually.
Members get access to the journal Psychological Studies, membership database, and other members-only resources
CONSUMER HAPPINESS: Multiple Perspectives
NAOP fellow, Manas Kumar Mandal along with Tanusree Dutta edited a volume on consumer happiness; aggregating a variety of perspectives on this important topic.
We are ‘BUYING’ our way to happiness. If we are buying our way to happiness, then it is important to identify the factors of happiness. Does happiness of a consumer reside in product disposability, i.e. being able to buy a product, use it and dispose it without liability or is it durability. Is a consumer happy because of the product experience or product quality? Do advertisements have to address the consumers mind or mindset to generate positive experience? Are consumers happy with product information (cognitive) or product experience (emotion)? Searching an answer for such and other questions in the quest to consumer happiness forms the content of this book.1 View on SpringerLink.com
Members get access to the journal Psychological Studies, membership database, and other members-only resources
Ajit Mohanty
Written by NAOP fellow, Professor Ajit Mohanty, this book is a multidisciplinary analysis of the meaning and dynamics of multilingualism from the perspectives of multilingual communities in the margins. Its comparative analysis of language-in-education policies and applications of multilingual education in diverse contexts shows some promises and challenges in the education of minority children.
Members get access to the journal Psychological Studies, membership database, and other members-only resources
Shagufa Kapadia
Senior NAOP member, Shagufa Kapadia offers a culturally and contextually grounded understanding of adolescence in urban India. It presents indigenous frameworks of parenting adolescents and the parent-adolescent relationship, derived
from the perspectives of both adolescents and parents. The book illustrates the nature and process of parent-adolescent disagreements in the changing Indian society.
View on :
Springerlink.com
